Creating a more personalized homepage for returning customers: Welcome Back Module UX case study by Rita Omatsone
A personalized Welcome Back module for The Home Depot homepage that picks up a returning customer's shopping journey instead of starting them from a generic page.
- Role
- Sr. User Experience Designer
- Company
- The Home Depot
- Product
- E-commerce homepage
- Feature
- Welcome Back module
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Inside this case study
- The opportunity
- Defining the experience
- Designing the module
- Exploring and refining
- The solution
- Reflection
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